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Last updated: May 21, 2025
This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our online offering and associated websites, features, and content (hereinafter collectively referred to as “Service” or “Online Offering”). We place great importance on the protection of your data and strictly adhere to legal requirements, especially those of the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).
1. Data Controller
SEOjetzt Marketing Agency
https://seojetzt.de/
2. Legal Basis for Data Processing
We process personal data based on the following articles of the GDPR:
- Art. 6 para. 1 lit. a GDPR (Consent): Where we obtain your consent for specific processing activities.
- Art. 6 para. 1 lit. b GDPR (Contract Performance): For the performance of our contractual obligations or pre-contractual measures.
- Art. 6 para. 1 lit. c GDPR (Legal Obligation): For compliance with a legal obligation to which we are subject.
- Art. 6 para. 1 lit. f GDPR (Legitimate Interests): For the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data.
3. Categories of Data Collected
- a) When using the Website:
- IP addresses (partially anonymized)
- Browser and device information (e.g., browser type, operating system)
- Access times and referring URLs
- Usage Data (e.g., pages visited, time spent on pages)
- b) When contacting us:
- Name, email address, phone number
- Content of the inquiry
- c) For SEO Services:
- Customer master data (Name, address, contact details)
- Website access data (solely for service provision and with your consent)
- Analysis reports
4. Tools & Third-Party Providers Used
We use various tools and third-party providers to deliver and improve our services:
- Google Analytics:
- Purpose: Website usage analysis to improve our services.
- Anonymization: IP anonymization enabled.
- Legal Basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in analyzing our online offering).
- Opt-Out: You can prevent data collection by Google Analytics by downloading and installing the available browser add-on: https://tools.google.com/dlpage/gaoptout.
- Google reCAPTCHA:
- Purpose: Spam prevention for forms.
- Provider: Google LLC (USA). Data transfer to the USA is based on EU Standard Contractual Clauses.
- Legal Basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in protecting against misuse).
- Additional Services:
- We use Ahrefs/SEMrush for specialized SEO analyses and reports.
- For email marketing and communication with our clients, we utilize specific email marketing tools.
- Data transfer to these third-party providers only occurs within the scope of the stated purposes and only when a corresponding legal basis (e.g., contract fulfillment, consent, or legitimate interest) exists. If these third-party providers are located outside the EU/EEA, we ensure an adequate level of data protection through appropriate safeguards (e.g., EU Standard Contractual Clauses).
5. Cookies & Tracking Technologies
We use Cookies and similar tracking technologies to track activity on our Service and store certain information. Cookies are small files placed on your device, containing details of your Browse history on that website among its many uses.
Necessary/Essential Cookies: These cookies are essential for session management and providing the basic functions of the website. They are stored until the browser is closed and cannot be disabled as they are indispensable for the functioning of the Service.
Analytics Cookies: These cookies collect usage statistics to improve the website. They have a storage duration of 12 months. You can reject or manage these cookies through your browser settings.
Marketing Cookies: These cookies enable remarketing and targeted advertising. They have a storage duration of 24 months. You can reject or manage these cookies through your browser settings.
Web Beacons: Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics.
You can manage your cookie settings through your browser settings at any time. Please note that disabling certain cookies may limit the functionality of our Service.
6. Data Sharing
Your personal data will only be shared if:
- You have given your explicit consent (Art. 6 para. 1 lit. a GDPR).
- This is necessary for contract performance or for carrying out pre-contractual measures (Art. 6 para. 1 lit. b GDPR).
- A legal obligation requires it (Art. 6 para. 1 lit. c GDPR), e.g., to law enforcement authorities.
- The sharing is necessary to protect our legitimate interests and there is no reason to believe that you have an overriding legitimate interest in not sharing your data (Art. 6 para. 1 lit. f GDPR).
Processors: We work with service providers who assist us in providing our services (so-called processors according to Art. 28 GDPR). These service providers are contractually obliged to adhere to our data protection standards.
Business Transfers: If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
With Business Partners: We may share your information with our business partners to offer you certain products, services or promotions.
Disclosure for Law Enforcement and Other Legal Requirements: Under certain circumstances, the Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency). This includes actions necessary to comply with a legal obligation, protect and defend the rights or property of the Company, prevent or investigate possible wrongdoing, protect the personal safety of Users or the public, or protect against legal liability.
7. Retention of Your Personal Data
We retain your personal data only for as long as is necessary for the purposes for which it was collected or to comply with legal retention obligations.
- Contact Data: 12 months after last communication.
- Contract Data: 10 years after contract termination (tax and commercial law retention obligations).
- Analytics Data: 26 months.
- Usage Data: Generally retained for a shorter period, except when this data is used to strengthen security or improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
8. Your Data Protection Rights
As a data subject, you have the following rights under the GDPR:
- Right to Access (Art. 15 GDPR): You have the right to request access to your personal data processed by us.
- Right to Rectification (Art. 16 GDPR): You can request the rectification of inaccurate or the completion of incomplete data.
- Right to Erasure (Art. 17 GDPR): You have the right to request the deletion of your personal data stored by us (“right to be forgotten”).
- Right to Restriction of Processing (Art. 18 GDPR): You can request the restriction of the processing of your data.
- Right to Data Portability (Art. 20 GDPR): You have the right to receive your data in a structured, commonly used, and machine-readable format or to request its transmission to another controller.
- Right to Object (Art. 21 GDPR): You can object to the processing of your personal data, especially if the processing is based on Art. 6 para. 1 lit. f GDPR (legitimate interest).
- Right to Withdraw Consent (Art. 7 para. 3 GDPR): You can revoke your consent at any time with effect for the future.
- Right to Lodge a Complaint with a Supervisory Authority (Art. 77 GDPR): If you believe that the processing of your personal data violates the GDPR, you have the right to complain to a data protection supervisory authority. The competent supervisory authority for us is: Sächsische Datenschutzbeauftragte Postfach 11 01 32 01330 Dresden Germany
9. Security of Your Personal Data
We take appropriate technical and organizational measures to protect your data against accidental or intentional manipulation, loss, destruction, or access by unauthorized persons.
- SSL Encryption: We use SSL (Secure Socket Layer) encryption for secure data transmission.
- Access Restrictions: Access to personal data is restricted to authorized employees who require this data to perform their duties.
- Regular Security Reviews: Our security measures are regularly reviewed and adapted to technological developments.
However, remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
10. Links to Other Websites
Our Service may contain links to other websites not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
11. Changes to this Privacy Policy
We reserve the right to adapt this Privacy Policy if necessary, to always comply with current legal requirements or to implement changes to our services in the Privacy Policy. The current version will be published on this page.
We will notify you of any material changes via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.